Studies on alcohol and tobacco addiction have identified certain genetic and neurological factors as responsible for the condition. The Birmingham State University (BSU), New York that has the reputation of exploring the human behavior in response to certain social, economic, and political conditions has explored the leading causes for addiction to social media networks.

BSU identified certain personality traits in human beings; neuroticism, conscientiousness and agreeableness. These personalities clash or interact with each other to create addiction to social media networks. For example, neuroticism is one kind of personality where people experience negative emotions such as stress and anxiety and they are tend to get addicted to social network sites. Conscientiousness is a type of personality that possesses impulse control and the drive to achieve specific goals. They possess little or no likelihood of developing a social network addiction. However, when tested together, there is every possibility of neuroticism overtaking the conscientiousness. This can be explained as, however conscious, self-disciplined and goal oriented an individual; s/he may be stressed and anxious and get addicted to social media networks.

Agreeableness is a human personality where the individuals act friendly, empathetic and helpful and not addicted to social network. Yet, s/he may change their behavior when combined with conscientiousness. A socially responsible and conscious person may use social media for longer hours with a goal or purpose to educate other. At any cost time spent with the social media networks is on raise as per this study.